Global Spirits Company
Pricing Strategy Modeling
Client Profile
- Multinational privately held spirits company offering more than 200 brands and labels.
- Subject to complex industry regulations which vary by country and state.
- Total revenues exceeded $4.5 Billion in 2022.
Challenges
- Lacked visibility into product level profit allocations.
- Pricing strategy was inconsistent and less than profitable because of a lack of knowledge of the local environment. Distributors had an edge in negotiations.
- Client needed greater visibility at the company level.
- Client data was not being used effectively to improve decision-making.
Approach
- Solution implementation focused on aligning pricing strategies with corporate goals.
- Utilized The Anaplan Wayimplementation methodology.
- Adhered to industry-leading Anaplan model building standards (PLANS & DISCO).
- Implemented Change Managementpolicies and practices to achieve high user adoption.
- Delivered sustainable and flexible architecture, promoting cost reporting and what-if scenario planning.
Results
- Built an intuitive and functional user interface.
- Delivered a what-if modeling tool based on client-specified drivers that quickly calculated and reported profitability at the country and state levels.
- Scenarios accommodated vast regulatory complexity at the most granular levels of the business.
