Empowering Strategic Pricing Decisions with Anaplan
What-If Profitability Modeling for a Multinational Spirits Company
Empowering Strategic Pricing Decisions with Anaplan
Client Profile
A U.S.-based multinational spirits company with a global portfolio of premium beverage brands operating across North America, EMEA, and APAC. The company manages complex distributor networks and must navigate varying pricing regulations across jurisdictions.
Challenge
The client struggled to model product-level profitability during distributor pricing negotiations. Their legacy planning tools could not incorporate region-specific regulations, pricing tiers, and variable cost inputs in real time. As a result, decision-makers lacked the agility and insight required to simulate the financial impact of pricing strategies, which hindered their ability to optimize margins and respond quickly to volatile market conditions.
Solution
Arete EPM implemented a tailored what-if modeling solution using Anaplan, built to handle regulatory complexity and high data granularity—enabling finance and commercial teams to:
- Simulate margin impacts by product, region, distributor, and pricing scenario
- Incorporate discount structures, volume tiers, and regional tax regulations
- Compare real-time profitability outcomes across multiple negotiation scenarios
To support rapid, insight-driven decisions, we also delivered executive dashboards and custom reports that visualized scenario comparisons and the impacts of specific KPIs. Our platform integrated with upstream demand data and downstream P&L structures, creating a single source of truth for strategic planning.
Results
- Negotiation agility: Reduced scenario turnaround time
- Margin clarity: Improved visibility into product-level profit drivers across markets
- Adoption success: Departments aligned on data-driven pricing strategies
Conclusion
With Anaplan’s flexibility and Arete EPM’s deep modeling expertise, the client transformed its pricing negotiations from reactive to strategic. Their new EPM solution now plays a critical role in the company’s go-to-market planning, supporting smarter, faster decisions across global markets.
